Monkeys and Wedding Dresses

This post has nothing to do with monkeys and wedding dresses.

But what if it was!

I know one thing, when you search “monkeys and wedding dresses” on google later this week, this post will definitely appear in the top results!

But that’s because there is not much competition for the search phrase. In fact I may be one of the first people to search for it this year (so we’re only five days in, there are a lot of weird searches happening right now let’s be honest).

There is more competition in the phrase “children’s ministry blog” but I manage to squeak into 5th place in Google. But still, not many people in the world are searching for that term. So what if I am number one in the term “david wakerley”, no one is searching for that.

Interestingly I get a lot of traffic at Christmas time for the term “whoville names“. It seems a post I wrote in 2007 still appears at the top of Google.


As I start 2011 I want to make sure that I am scratching where people are itching. Where is the need? Being a computing expert specialising in Windows 3.1 is an exercise in futility. It’s irrelevant.

Being an expert in what everybody needs right now is helpful, but still not the goal. We need to be ready to help where people don’t realise they need help yet.

  • Where is the family going to hurt in the future?
  • What is the child going to go through soon?
  • How will our culture affect people?

God bless the scratch.

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