Survival Strategies

I read a lot of stuff…

In fact in an effort to read more, I am currently reading a book on speed reading… its just taking a long time. (Ha!)

(I apologise… now back to your regularly scheduled program)

The music industry is something I have been studying for some time now. I am in some way a small part of it because of our Hillsong Kids Albums, and it along with the Media industries have a lot of cultural impact on our children and families.

So David Byrne’s Article for Wired Magazine is a fascinating read.

David Byrne’s Survival Strategies for Emerging Artists — and Megastars

What is called the music business today, however, is not the business of producing music. At some point it became the business of selling CDs in plastic cases, and that business will soon be over. But that’s not bad news for music, and it’s certainly not bad news for musicians. Indeed, with all the ways to reach an audience, there have never been more opportunities for artists.

Read on

There are so many implications for the kids we minister to. Here is a list of some of them… which may or may not have come from this article:

Dave’s List for a new world:

1. Unlike the consumer culture you and I grew up in , our kids are growing up in a participation/collaboration culture
2. Music is digital and free in our kids minds
3. The ‘experience’ (events, concerts, meetings etc) will only increase in importance
4. Most of the families in your church (and probably you) are breaking copyright law in some way — which suggests to me that the law needs to change.
5. We as ‘grown ups’ need to change NOW, in order to understand the natives in this new world (our kids).
6. The video screen is the 21st Centuries stained glass window
7. Media is being produced where an audience of 100 is success, not just the blockbuster million dollar movie
8. The cost of producing excellent media will only decrease (it’s practically nothing already…if I had the skill, my home studio could produce anything from a music album to a movie score
9. YOU don’t get it yet, (neither do I)
10. Sharing a song by email/or whatever comes/and will come as naturally as breathing to kids (thereby breaking current law)
11. One of the major file sharing websites in the world went down for about a 24 hour period late last year and internet traffic in Europe went down by 35% in the same period
12. Don’t EVER put a computer or a TV in your child’s bedroom, if you do so, you are inviting porn and violence into their lives — kids get lessons before they swim, they need to know HOW and what to avoid online.
13. As kids leave my ‘Children’s Ministry’ and move in ‘Youth Ministry’ I don’t just want them to know about God, and have a deep relationship with Jesus, but also HOW to filter the world around them. Recognise and understand the culture they live in. What is beneficial and what is harmful, and how to engage culture… not to picket and denounce it!!!!
14. Harry, the Compass, Da Vinci… don’t be scared by the boogie man. In fact having your child read the golden compass during their teenage years may be one of the greatest tools to help your child identify other world views and develop a healthy response to them!
15. (What ticks me off about The Golden Compass is that the books have been around for over ten years and yet it seems that cinema is still the great evil of the Christian world, as if other forms of art ie. books, don’t matter and aren’t relevant).
16. God speaks through a donkey, he CAN and WILL speak through Britney, Madonna, The black eyed Peas, Hannah Montana, U2 — any kind of Art can be transformational.
17. Please don’t let your kids treat ’secular’ (hate that word), art as to be avoided, you just condemned them to a life of irrelevance.
18. I have connected with some kids better through Nintendo DS than any other way
19. Somehow help your parents, to understand that the eyes are the window to the soul.We must protect that window jealously, I still remember vividly remember the first ‘inappropriate’ material I saw as a very young teenager… who was in the room, where I was, who let me see it… your kids will too… especially your boys… PROTECT THEM.
20. I am out of thoughts…

You may be wondering how I got all that from 1 article, the truth is that it was a collaborative effort from the results of much reading and study… especially blogs.