Drop the narrative
Interesting findings from a study in preschool programming…
Aussie iTV study tells preschool programmers to toss the narrative
A three-year research study from Perth, Australia’s Interactive Television Research Institute (ITRI) at Murdoch University may change the way producers and networks approach preschool programming the world over. Although the university is in the process of releasing the study’s results, which examined how interactivity can enhance a five-year-old’s experience with preschool programming, some initial findings are certain to raise questions about how the biz currently speaks to the youngest of viewers.
