ICE it.


Mobile phone customers are encouraged to ICE their phone. ICE stands for ‘In Case of Emergencies’. The idea is to create an entry for ICE in your mobile’s phonebook. It is the name and number of a family member or friend who can be contacted ‘In Case Of Emergencies’ (ICE).

ICE was developed by the East Anglican Ambulance Trust in the UK, and gained international attention in the London bombings.

Ideally, your ICE contact should know your basic medical information, such as blood type and allergies, and be able to help emergency services make decisions if necessary. That could be a family member, close friend or even your doctor.

Having ICE in your mobile phone can make it quicker and easier for emergency services workers or passers by to give you the right help if you ever need it. So take out your mobile now - and ICE it.

====> Now that so many kids have acces to phones this is a great thing to think about for their phones - go on ICE them!

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